Weekend Box Office: Star Wars The Force Awakens A Box Office Opening Weekend Giant

What do you get when you mix one of the world's most popular sci-fi fantasy franchises with the world's most effective corporate marketing machine? Audiences willing to turn over ridiculous amounts of money in painfully short amounts of time to create a record breaking box office monster. In the hands of Disney, Star Wars has reached legendary levels of cash generation and this weekend proved how powerful that 'force' really is. There was no doubt the start of a new trilogy would be huge, but Di...